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Duracell Inc., of USA Grants License to Satya Intl for Automotive, Tubular, Inverter, UPS Batteries and Auto Accessories for Asian & African Countries
New Delhi, November 30, 2024: Satya Intl, a leading global conglomerate in automotive and consumer products, is delighted to announce that it has entered into a licensing agreement with DURACELL, a globally recognized brand for batteries & power products. Satya Intl’s focus is to deliver an extensive range of lead acid, tubular, inverter, and ups batteries to consumers under the Duracell Brand. Alongside the battery range, Satya Intl will launch a series of automotive power accessories such as battery chargers/maintainers and jump starters, offering consumers a complete solution for maintaining and enhancing their vehicles.
"At Satya Intl, we are dedicated to providing innovative and high-quality products that meet the diverse needs of our global customers," said Rakesh Sharma – Managing Director at Satya Intl. "Our licensing agreement with Duracell Inc., of USA marks a significant milestone in our journey to enhance the automotive & tubular batteries and automotive accessories market in Asia and Africa. We aim to bring unparalleled value, performance, and convenience to our customers. Notably, we have a strong presence in India, where the demand for high-quality automotive products and power accessories is rapidly growing.”
Satya Intl has been granted the authority to manufacture, market, and distribute the products under the Duracell brand in various Asian countries such as Afghanistan, Australia, Bangladesh, Bhutan, Brunei, Cambodia, India, Indonesia, Laos, Malaysia, Maldives, Myanmar, Mongolia, Nepal, Pakistan, the Philippines, Singapore, Sri Lanka, Taiwan, Thailand, Timor-Leste, Vietnam, and New Zealand along with African countries such as Algeria, Angola, Benin, Botswana, Burkina Faso, Burundi, Cameroon, the Central African Republic, Congo, Equatorial Guinea, Ethiopia, Ghana, Guinea-Bissau, Iberia, Ivory Coast, Kenya, Mali, Mauritania, Mauritius, Morocco, Mozambique, Namibia, Nigeria, Palestine, Rwanda, Senegal, Seychelles, Somalia, South Africa, Sudan, Tanzania, Togo, Tunisia, Uganda, Zambia, and Zimbabwe.
The new range of products will be officially launched in mid-January 2025 and available to customers through Satya Intl’s distribution channels starting April 2025. Satya Intl is confident that they will set a new standard in the industry, delivering outstanding value and satisfaction to their customers.
About Satya Intl Private Limited: Satya is a global leader in the automotive and consumer products industry, known for its commitment to innovation, quality, and customer satisfaction. With a worldwide presence, Satya offers a diverse portfolio of products and services that cater to the needs of a wide range of consumers.
About Duracell: Started in the 1920s, the Duracell brand and company was acquired by Berkshire Hathaway Inc. (NYSE-BRK.A, BRK.B) in 2016 and has grown to be the leader in the primary battery market in North America. The iconic Duracell brand is known the world over. Our products serve as the heart of devices that keep people connected, protect their families, entertain them, and simplify their increasingly mobile lifestyles. Our recharging technology allows consumers to live life without limits. Berkshire Hathaway Inc. is a $250B holding company owning subsidiaries that engage in diverse business activities. Visit www.duracell.com for more information; follow us on Twitter.com/Duracell and like us on Facebook.com/Duracell.
Duracell is a registered trademark of Duracell Batteries BV and Duracell U.S. Operations, Inc., used under license. All rights reserved.